HEALTH TOURISM AND ITS DEVELOPMENT IN TURKEY

Health tourism refers to the practice of traveling to another country to receive medical treatment. This type of tourism is generally divided into three main categories: medical tourism (for treatment), thermal tourism (for spa and rehabilitation), and elderly/disabled tourism. In recent years, this rapidly growing global sector has become a significant source of income and international promotion for Turkey.


Types of Health Tourism

  1. Medical Tourism: Includes medical procedures such as surgeries, dental treatments, organ transplants, and cancer therapies performed in hospitals and clinics.
  2. Thermal Tourism: Involves physical therapy and rehabilitation services utilizing hot springs and natural mineral waters.
  3. Elderly and Disabled Tourism: Provides long-term accommodation and care services for elderly individuals and people with special needs.

Turkey’s Role in Health Tourism

Turkey has become a prominent destination in health tourism in recent years. The main reasons include:

  • High Quality at Affordable Prices: Medical services in Turkey are much more affordable compared to countries like the USA and those in Europe, while still maintaining high standards. Many hospitals hold international accreditations such as JCI (Joint Commission International).
  • Strategic Geographical Location: Situated at the crossroads of Europe, Asia, and the Middle East, Turkey is accessible to a wide range of regions.
  • Modern Hospitals and Skilled Professionals: Major cities such as Istanbul, Ankara, Antalya, and Izmir have state-of-the-art medical facilities and highly experienced healthcare professionals.
  • Cosmetic and Dental Tourism: Turkey has become especially attractive for procedures such as hair transplants, cosmetic surgeries, and dental treatments. Hair transplants, in particular, draw high demand from Europe and the Middle East.
  • Thermal Springs and Natural Resources: Cities like Afyon, Yalova, and Denizli are known for their thermal springs, which attract visitors seeking treatment for rheumatic diseases and rehabilitation purposes.

Government Support for Health Tourism

The Ministry of Health and the Ministry of Culture and Tourism of the Republic of Turkey actively support health tourism through various incentive programs. International promotional campaigns, accreditation support, and patient referral services have enhanced the global competitiveness of the sector.


Conclusion

Health tourism not only increases Turkey’s tourism revenues but also strengthens its brand value in the healthcare field. Thanks to its developing infrastructure, cost advantage, high service quality, and geographical position, Turkey aims to capture a larger share of the global health tourism market. In the future, digital health solutions and sustainable tourism policies are expected to accelerate this growth even further.